University of Portsmouth: Consumer Resistance to Frozen Foods Driven by Health Fears, New Study Finds
May 02, 2025
May 02, 2025
PORTSMOUTH, England, May 2 -- The University of Portsmouth issued the following news:
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Consumer resistance to frozen foods driven by health fears, new study finds
Freshness concerns and distrust in health claims are fuelling consumer scepticism - but better information could break the ice
Concerns over health and freshness are keeping many shoppers from embracing frozen foods, a new study suggests - despite their potential to reduce food w . . .
* * *
Consumer resistance to frozen foods driven by health fears, new study finds
Freshness concerns and distrust in health claims are fuelling consumer scepticism - but better information could break the ice
Concerns over health and freshness are keeping many shoppers from embracing frozen foods, a new study suggests - despite their potential to reduce food w . . .