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Journal of Marketing: Addressing Racial Inequities in Crowdfunding
April 23, 2025
CHICAGO, Illinois, April 23 -- The Journal of Marketing, a part of the American Marketing Association, issued the following news release:

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Addressing Racial Inequities in Crowdfunding

A new study in the Journal of Marketing reveals how racial stereotypes tied to emotional expressiveness in campaign images create disparities in donation outcomes on crowdfunding platforms like GoFundMe. This research, conducted by Elham Yazdani (Georgia State University) . . .

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