Winding up value: How media shapes the luxury watch market
April 17, 2025
April 17, 2025
ITHACA, New York, April 17 -- Cornell University posted the following news:
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Winding up value: How media shapes the luxury watch market
Have you ever wondered why some luxury watch brands sell for such high prices at auctions? While paid advertising helps make these brands more desirable, new research from SC Johnson College of Business shows that nonpaid media coverage--like news articles and reviews--also plays a significant role.
The r . . .
* * *
Winding up value: How media shapes the luxury watch market
Have you ever wondered why some luxury watch brands sell for such high prices at auctions? While paid advertising helps make these brands more desirable, new research from SC Johnson College of Business shows that nonpaid media coverage--like news articles and reviews--also plays a significant role.
The r . . .