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How Western Star is Making Trucking Cool Again to Attract New Drivers
April 16, 2025
PORTLAND, Oregon, April 16 -- Western Star, a subsidiary of Daimler Trucks North America, issued the following news release:

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How Western Star is Making Trucking Cool Again to Attract New Drivers

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PORTLAND, Ore., (April 15, 2025) - As the trucking industry faces a critical need to attract and engage new talent, Western Star, a brand of Daimler Truck North America (DTNA), has found a way . . .

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