Aalto University: Research - More Than a Quarter of Companies Do Not Monitor Their Marketing Performance
March 29, 2025
March 29, 2025
AALTO, Finland, March 29 -- Aalto University issued the following news release:
* * *
Research: More than a quarter of companies do not monitor their marketing performance
Customer satisfaction is also rarely used as a KPI, according to the results of Markkinoinnin tila (the State of Marketing) survey
For the ninth time, researchers from the Department of Marketing at the School of Business collected the national Markkinoinnin tila (State of Ma . . .
* * *
Research: More than a quarter of companies do not monitor their marketing performance
Customer satisfaction is also rarely used as a KPI, according to the results of Markkinoinnin tila (the State of Marketing) survey
For the ninth time, researchers from the Department of Marketing at the School of Business collected the national Markkinoinnin tila (State of Ma . . .