George Mason University: Would You Rather Buy From a Cuddly Chatbot, or the 'Lipstick King'?
March 08, 2025
March 08, 2025
FAIRFAX, Virginia, March 8 -- George Mason University issued the following research news:
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Would you rather buy from a cuddly chatbot, or the "Lipstick King"?
By Benjamin Kessler
Historically, entertainment and advertising have worked as a tag team, taking turns soliciting attention from audiences. But our social-media age is blending the two into new, hybrid forms.
Witness livestream shopping, a seamless amalgam of . . .
* * *
Would you rather buy from a cuddly chatbot, or the "Lipstick King"?
By Benjamin Kessler
Historically, entertainment and advertising have worked as a tag team, taking turns soliciting attention from audiences. But our social-media age is blending the two into new, hybrid forms.
Witness livestream shopping, a seamless amalgam of . . .