Celebrity Endorsements Can Drive Advocacy by Fans, VCU Researcher Finds
March 07, 2025
March 07, 2025
WASHINGTON, March 7 -- The Securities and Exchange Commission issued the following news release on March 6, 2025:
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Celebrity endorsements can drive advocacy by fans, VCU researcher finds
Examining the popular South Korean boy band BTS and their preferred causes, the study found three factors that shape the behavior of their devoted followers.
By Madeline Reinsel
The South Korean boy band BTS boasts a fanbase of tens of million . . .
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Celebrity endorsements can drive advocacy by fans, VCU researcher finds
Examining the popular South Korean boy band BTS and their preferred causes, the study found three factors that shape the behavior of their devoted followers.
By Madeline Reinsel
The South Korean boy band BTS boasts a fanbase of tens of million . . .