Enabling hotel guests to customize their rooms fosters customer loyalty
March 05, 2025
March 05, 2025
ITHACA, New York, March 5 -- Cornell University posted the following news:
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Enabling hotel guests to customize their rooms fosters customer loyalty
Hotel guests who can customize their rooms by selecting the layout, snack bar offerings, and softness of the pillows are more likely to become loyal customers of that hotel and recommend it to others.
A new study published in Cornell Hospitality Quarterly finds that guests who gain some sense . . .
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Enabling hotel guests to customize their rooms fosters customer loyalty
Hotel guests who can customize their rooms by selecting the layout, snack bar offerings, and softness of the pillows are more likely to become loyal customers of that hotel and recommend it to others.
A new study published in Cornell Hospitality Quarterly finds that guests who gain some sense . . .