Study Finds Consumer Openness to Smoke-impacted Wines, Offering New Market Opportunities
February 11, 2025
February 11, 2025
CORVALLIS, Oregon, Feb. 11 -- Oregon State University issued the following news release:
* * *
Study finds consumer openness to smoke-impacted wines, offering new market opportunities
CORVALLIS, Ore. - Certain groups of consumers appear to be open to drinking smoke-impacted wines, a finding in a new study that could provide market opportunities for winemakers increasingly dealing with the effects of wildfire smoke on grapes.
The study by resear . . .
* * *
Study finds consumer openness to smoke-impacted wines, offering new market opportunities
CORVALLIS, Ore. - Certain groups of consumers appear to be open to drinking smoke-impacted wines, a finding in a new study that could provide market opportunities for winemakers increasingly dealing with the effects of wildfire smoke on grapes.
The study by resear . . .