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Seven in Ten Companies Plan to Increase Retail Media Budgets, But Scale and Measurement Remain Key Barriers
February 05, 2025
CHICAGO, Illinois, Feb. 5 -- TransUnion, a risk information provider, issued the following news release:

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Seven in Ten Companies Plan to Increase Retail Media Budgets, But Scale and Measurement Remain Key Barriers

TransUnion Research Reveals Growing Investment and Challenges in Retail Media Networks

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"As retailers adopt industry standards they will see improved ratings. However, retailers beyond the largest national . . .

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