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Softened phrasing helps make deals, research reveals
February 04, 2025
ITHACA, New York, Feb. 4 -- Cornell University issued the following news:

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Softened phrasing helps make deals, research reveals

New ILR School research shows that one way to be assertive while reducing the chance of a no-deal outcome is to "soften" your speech with linguistic hedges, to speak "politely."

"People often think of politeness as signaling weakness or inviting a partner to be assertive, but this paper d . . .

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