NYU: Study Finds Fundraising Appeals Via Social Media Are Most Effective When They Emphasize Humanitarian Goals
January 15, 2025
January 15, 2025
NEW YORK, Jan. 15 (TNSjou) -- New York University issued the following news release:
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As charities use social media to raise relief funds, a study finds that appeals framed around the nonprofit organization's altruistic objectives work better than other fundraising tactics
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Hardly anyone would be surprised to hear that social media has become a pivotal channel for charitable appeals from the nonprofit sector. Many Bluesky or Ins . . .
* * *
As charities use social media to raise relief funds, a study finds that appeals framed around the nonprofit organization's altruistic objectives work better than other fundraising tactics
* * *
Hardly anyone would be surprised to hear that social media has become a pivotal channel for charitable appeals from the nonprofit sector. Many Bluesky or Ins . . .