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Nielsen Expands Campaign Effectiveness Suite to Include Creative Evaluation
December 19, 2024
NEW YORK, Dec. 19 -- Nielsen Co., an information, data and measurement company, issued the following news:

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New product features enhance Nielsen's leading Outcomes measurement.

Initial rollout includes attention technology by Realeyes' to provide actionable intelligence about the impact of ad creatives

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Nielsen, a global leader in audience measurement, data, and analytics, announced that they are launching expanded capabi . . .

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