NBCUniversal: How Universal Collaborated With Hundreds of Brands to Create the Merchandise Magic of 'Wicked'
December 13, 2024
December 13, 2024
NEW YORK, Dec. 13 -- NBCUniversal, a subsidiary of Comcast, issued the following news:
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Vince Klaseus, President of Universal Products & Experiences (UP&E) shares insights with License Global about the remarkable product campaign behind the year's highly anticipated film, "Wicked."
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Directed by Jon M. Chu and featuring Cynthia Erivo and Ariana Grande as Elphaba and Glinda, respectively, "Wicked" adapts Step . . .
* * *
Vince Klaseus, President of Universal Products & Experiences (UP&E) shares insights with License Global about the remarkable product campaign behind the year's highly anticipated film, "Wicked."
* * *
Directed by Jon M. Chu and featuring Cynthia Erivo and Ariana Grande as Elphaba and Glinda, respectively, "Wicked" adapts Step . . .