iHeartMedia Announces Adoption of Unified ID 2.0 Through Integration With the Trade Desk to Enhance Audio Advertising
December 12, 2024
December 12, 2024
SAN ANTONIO, Texas, Dec. 12 -- iHeartMedia issued the following news release on Dec. 11, 2024:
iHeartMedia, the leading audio company in the United States, today announced its adoption of Unified ID 2.0 (UID2), a privacy-focused, open-source identity framework pioneered by The Trade Desk. Designed to meet the evolving needs of audio advertising, UID2 empowers iHeartMedia's advertising partners with advanced tools for more effective targeting, precise measurement, and accurate a . . .
iHeartMedia, the leading audio company in the United States, today announced its adoption of Unified ID 2.0 (UID2), a privacy-focused, open-source identity framework pioneered by The Trade Desk. Designed to meet the evolving needs of audio advertising, UID2 empowers iHeartMedia's advertising partners with advanced tools for more effective targeting, precise measurement, and accurate a . . .