Nielsen and TikTok to Bring Holistic Cross-Media Measurement to Market
December 06, 2024
December 06, 2024
NEW YORK, Dec. 6 -- Nielsen Co., an information, data and measurement company, issued the following news:
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For the first time, advertisers and agencies can directly compare campaign performance on TikTok to other publishers across all screens, via Nielsen ONE
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Nielsen, a global leader in audience measurement, data, and analytics, and TikTok are teaming up to unlock a cross-media view of ad campaign performance inclusive of TikTok in t . . .
* * *
For the first time, advertisers and agencies can directly compare campaign performance on TikTok to other publishers across all screens, via Nielsen ONE
* * *
Nielsen, a global leader in audience measurement, data, and analytics, and TikTok are teaming up to unlock a cross-media view of ad campaign performance inclusive of TikTok in t . . .