CHICAGO, Illinois, Dec. 4 -- The Journal of Marketing Research, a peer-reviewed journal from the American Marketing Association that says it concentrates on marketing research from its philosophy, concepts and theories to its methods, techniques and applications, published research articles on the following topics in its December 2024 edition (Vol. 61, Issue 6):

* A Topic-Based Segmentation Model for Identifying Segment-Level Drivers of Star Ratings from Unstructured Text Reviews