Journal of Product & Brand Management Issues Research Articles in Vol. 33, Issue 7
November 29, 2024
November 29, 2024
BINGLEY, England, Nov. 29 -- The Journal of Product and Brand Management, a journal that says it advances the theoretical and managerial knowledge of products and brands, published research articles on the following topics in its Vol. 33, Issue 7 edition:
* Being a member of global community: the effect of Chinese brand origin salience on global identity perceptions and brand evaluations
* Brand innovativeness and brand equity: the mediating role of brand attitude and t . . .
* Being a member of global community: the effect of Chinese brand origin salience on global identity perceptions and brand evaluations
* Brand innovativeness and brand equity: the mediating role of brand attitude and t . . .