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Journal of Product & Brand Management Issues Research Articles in Vol. 33, Issue 8
November 29, 2024
BINGLEY, England, Nov. 29 -- The Journal of Product and Brand Management, a journal that says it advances the theoretical and managerial knowledge of products and brands, published research articles on the following topics in its Vol. 33, Issue 8 edition:

* A comprehensive framework of visual elements in brand logos: content analysis of top 500 global brands

* Brand activism in a polarizing world: the roles of cause controversy and consumption goal

* Cognit . . .

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