Michigan Minds: When tightwads and spendthrifts can agree on spending
November 25, 2024
November 25, 2024
ANN ARBOR, Michigan, Nov. 25 -- The University of Michigan issued the following news:
EXPERT ADVISORY
Scott Rick is an associate professor of marketing at the University of Michigan's Ross School of Business. His research speaks to how consumers perceive and experience inflation, how they choose what gifts to buy, and how they experience in-store and online shopping environments. He is particularly interested in understanding the behavior of extreme "tightwads" . . .
EXPERT ADVISORY
Scott Rick is an associate professor of marketing at the University of Michigan's Ross School of Business. His research speaks to how consumers perceive and experience inflation, how they choose what gifts to buy, and how they experience in-store and online shopping environments. He is particularly interested in understanding the behavior of extreme "tightwads" . . .