Hispanic Consumers Drive 16% of Total US CPG Growth, Outpacing Non-Hispanics in Key Categories, Reveals New Circana Report
October 30, 2024
October 30, 2024
CHICAGO, Illinois, Oct. 30 (TNSres) -- Circana, a company that says it is a leading advisor on the complexity of consumer behavior, issued the following news release:
Hispanic consumers are fueling 16% of total consumer packaged goods (CPG) growth in the United States, with spending trends that vary from non-Hispanic counterparts in both dollar and unit sales, as well as the channels they shop. In two new reports, Part I: Meet the U.S. Hispanic CPG Consumer (https://www.circana.com/ . . .
Hispanic consumers are fueling 16% of total consumer packaged goods (CPG) growth in the United States, with spending trends that vary from non-Hispanic counterparts in both dollar and unit sales, as well as the channels they shop. In two new reports, Part I: Meet the U.S. Hispanic CPG Consumer (https://www.circana.com/ . . .