SAS Institute: MarTech Experts' Top Predictions for 2025
October 26, 2024
October 26, 2024
CARY, North Carolina, Oct. 26 -- SAS Institute, a business analytics software and services provider, issued the following agency statement on Oct. 24, 2024:
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Per SAS, traditional AI to surge, GenAI hype will spring a leak, campaign management will be back in vogue and more.
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While artificial intelligence and generative AI continue to grab the headlines this year, what challenges and opportunities will marketers see next year? We asked . . .
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Per SAS, traditional AI to surge, GenAI hype will spring a leak, campaign management will be back in vogue and more.
* * *
While artificial intelligence and generative AI continue to grab the headlines this year, what challenges and opportunities will marketers see next year? We asked . . .