Nationalism forces Chinese multinationals to reclaim home-country identity
October 17, 2024
October 17, 2024
ANN ARBOR, Michigan, Oct. 17 -- The University of Michigan issued the following news:
Amid a rise in nationalism in China, Chinese multinational enterprises (MNEs) are rethinking their strategies abroad, shifting from adopting local identities to embracing their Chinese roots.
Study: Where Are You From? Home-Country Nationalism and MNEs' Identity Switching
A recent University of Michigan study sheds light on this trend, focusing on its impact in markets lik . . .
Amid a rise in nationalism in China, Chinese multinational enterprises (MNEs) are rethinking their strategies abroad, shifting from adopting local identities to embracing their Chinese roots.
Study: Where Are You From? Home-Country Nationalism and MNEs' Identity Switching
A recent University of Michigan study sheds light on this trend, focusing on its impact in markets lik . . .