Journal of Marketing Issues Research Articles in November 2024 Edition
October 08, 2024
October 08, 2024
CHICAGO, Illinois, Oct. 8 -- The Journal of Marketing, a journal from the American Marketing Association that says it focuses on marketing and marketing management, published research articles on the following topics in its November 2024 edition (Vol. 88, Issue 6):
* Can Words Speak Louder Than Actions? Using Top Management Teams' Language to Predict Myopic Marketing Spending
* Continued Use Trajectories: How Entropy Work Sustains Technology Assemblages
* D . . .
* Can Words Speak Louder Than Actions? Using Top Management Teams' Language to Predict Myopic Marketing Spending
* Continued Use Trajectories: How Entropy Work Sustains Technology Assemblages
* D . . .