IAB Study Reveals Disconnect Between Brand Strategy and Consumer Journey Amid Soaring Commerce Video Engagement
September 18, 2024
September 18, 2024
NEW YORK, Sept. 18 (TNSres) -- The Interactive Advertising Bureau issued the following news:
In a landmark study, "Unconnected Commerce: the Disconnect between Brands and Consumers in Digital Video Shopping," the Interactive Advertising Bureau (IAB) analyzes the rise of Commerce Video, as it found 70% of digital video advertisers are already using Commerce Video and nearly all of them plan to spend more in the future.
The study, conducted in partnership with r . . .
In a landmark study, "Unconnected Commerce: the Disconnect between Brands and Consumers in Digital Video Shopping," the Interactive Advertising Bureau (IAB) analyzes the rise of Commerce Video, as it found 70% of digital video advertisers are already using Commerce Video and nearly all of them plan to spend more in the future.
The study, conducted in partnership with r . . .