Why do Asian consumers love luxury shopping?
September 16, 2024
September 16, 2024
ANN ARBOR, Michigan, Sept. 16 -- The University of Michigan issued the following news:
U-M research finds it's not due to Asians becoming more Western and individualistic, but collectivism that enhances luxury consumption
Study: Unpacking collective materialism: how values shape consumption in seven Asian markets
The Asia-Pacific region is the largest consumer of personal luxury goods in the world. Asian consumers shop at home and overseas in cities like Ne . . .
U-M research finds it's not due to Asians becoming more Western and individualistic, but collectivism that enhances luxury consumption
Study: Unpacking collective materialism: how values shape consumption in seven Asian markets
The Asia-Pacific region is the largest consumer of personal luxury goods in the world. Asian consumers shop at home and overseas in cities like Ne . . .