CHICAGO, Illinois, Sept. 10 -- The Journal of Marketing Research, a journal from the American Marketing Association that says it concentrates on marketing research from its philosophy, concepts and theories to its methods, techniques and applications, published research articles on the following topics in its October 2024 edition (Vol. 61, Issue 5):

* Buying Future Endorsements from Prospective Influencers on User-Generated Content Platforms

* Canary Categories

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