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Big Tech privacy policies limit ad variety, reducing performance and revenue
September 09, 2024
NOTRE DAME, Indiana, Sept. 9 -- The University of Notre Dame issued the following news:

In 2020, Google began the practice of "data minimization," or automatically deleting user data including location history and web activity after 18 months, in a bid to improve user privacy.

Such privacy-preserving policies by Google and other tech giants, especially those that reduce the retention period of consumer behavioral data, result in unintended consequences for adv . . .

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