Importance of Brand Strength When Designing Group and Individual Sales Incentives in Brand-Managed Retail Sales Settings
August 28, 2024
August 28, 2024
CHICAGO, Illinois, Aug. 28 (TNSres) -- The Journal of Marketing, a part of the American Marketing Association, issued the following news release:
Researchers from Wake Forest University and University of California-Riverside published a new Journal of Marketing (https://www.ama.org/journal-of-marketing/) article that examines the dynamic BMR retail context and investigates the sales incentives there.
The study, forthcoming in the Journal of Marketing, is titled "Gr . . .
Researchers from Wake Forest University and University of California-Riverside published a new Journal of Marketing (https://www.ama.org/journal-of-marketing/) article that examines the dynamic BMR retail context and investigates the sales incentives there.
The study, forthcoming in the Journal of Marketing, is titled "Gr . . .