Northwestern expert assesses impact of Oprah's DNC appearance, celebrity endorsement
August 22, 2024
August 22, 2024
EVANSTON, Illinois, Aug. 22 -- Northwestern University issued the following news release:
CHICAGO - Oprah Winfrey's surprise appearance and endorsement of Vice President Kamala Harris at the Democratic National Convention is reminiscent of her 2007 endorsement of Barack Obama, but the objective and impact are different, says Craig Garthwaite, an expert on the impact of celebrity endorsements.
Garthwaite, a professor of strategy at Northwestern University's Kellogg Schoo . . .
CHICAGO - Oprah Winfrey's surprise appearance and endorsement of Vice President Kamala Harris at the Democratic National Convention is reminiscent of her 2007 endorsement of Barack Obama, but the objective and impact are different, says Craig Garthwaite, an expert on the impact of celebrity endorsements.
Garthwaite, a professor of strategy at Northwestern University's Kellogg Schoo . . .