Journal of Product & Brand Management Issues Research Articles in Vol. 33, Issue 6
August 21, 2024
August 21, 2024
BINGLEY, England, Aug. 21 -- The Journal of Product and Brand Management, a journal that says it advances the theoretical and managerial knowledge of products and brands, published research articles on the following topics in its Vol. 33, Issue 6 edition:
* Coping mechanism beyond brand forgiveness: do individual personality traits matter among online shoppers?
* How does corporate hypocrisy undermine corporate reputation? The roles of corporate trust, affective commitm . . .
* Coping mechanism beyond brand forgiveness: do individual personality traits matter among online shoppers?
* How does corporate hypocrisy undermine corporate reputation? The roles of corporate trust, affective commitm . . .