Netflix Closes Successful Upfront and Expands Advertiser Capabilities
August 21, 2024
August 21, 2024
LOS GATOS, California, Aug. 21 -- Netflix, an Internet television network provider, issued the following news:
For Netflix's second year of Upfront negotiations, we closed deals with all major holding companies as well as independent agencies, with a 150% plus increase in upfront ad sales commitments over 2023, in-line with our expectations. Upfront commitments include investments from all key categories like CPG, Tech & Entertainment, Auto, QSR, and Retail.
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For Netflix's second year of Upfront negotiations, we closed deals with all major holding companies as well as independent agencies, with a 150% plus increase in upfront ad sales commitments over 2023, in-line with our expectations. Upfront commitments include investments from all key categories like CPG, Tech & Entertainment, Auto, QSR, and Retail.
Ne . . .