Journal of Marketing Issues Research Articles in September 2024 Edition
August 13, 2024
August 13, 2024
CHICAGO, Illinois, Aug. 13 -- The Journal of Marketing, a journal from the American Marketing Association that says it focuses on marketing and marketing management, published research articles on the following topics in its September 2024 edition (Vol. 88, Issue 5):
Special Section Article: Expanding the Boundaries: Marketing as a Multidisciplinary Knowledge Creation Engine
* The Caring Machine: Feeling AI for Customer Care
Research Articles
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Special Section Article: Expanding the Boundaries: Marketing as a Multidisciplinary Knowledge Creation Engine
* The Caring Machine: Feeling AI for Customer Care
Research Articles
* . . .