Claremont McKenna College Professor Publishes Research on Impact of Campaign Advertisements
August 09, 2024
August 09, 2024
CLAREMONT, California, Aug. 9 (TNSres) -- Claremont McKenna College issued the following news release:
A new research paper by Claremont McKenna College Professor Cameron Shelton shows that televised campaign advertising increases the probability that viewers who identify with a particular political party will embrace its positions, prefer its candidates, and turn out to vote.
"If a Republican candidate shows an advertisement to Republican voters, they would be mor . . .
A new research paper by Claremont McKenna College Professor Cameron Shelton shows that televised campaign advertising increases the probability that viewers who identify with a particular political party will embrace its positions, prefer its candidates, and turn out to vote.
"If a Republican candidate shows an advertisement to Republican voters, they would be mor . . .