COVID-19 Ad Ban in Germany Led to 6% Reduction in Grocery Sales
August 06, 2024
August 06, 2024
BALTIMORE, Maryland, Aug. 6 (TNSres) -- The Institute for Operations Research and the Management Sciences issued the following news release:
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New research focused on the impact of traditional print marketing
Key Takeaways:
* Grocery retailers are particularly reliant on traditional printed advertising channels.
* An ad ban that stopped printed marketing materials reduced retail sales by 6%.
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In s . . .
* * *
New research focused on the impact of traditional print marketing
Key Takeaways:
* Grocery retailers are particularly reliant on traditional printed advertising channels.
* An ad ban that stopped printed marketing materials reduced retail sales by 6%.
* * *
In s . . .