Using the Term 'Artificial Intelligence' in Product Descriptions Reduces Purchase Intentions
July 31, 2024
July 31, 2024
PULLMAN, Washington, July 31 (TNSres) -- Washington State University issued the following news release:
Companies may unintentionally hurt their sales by including the words "artificial intelligence" when describing their offerings that use the technology, according to a study led by Washington State University researchers.
In the study, published in the Journal of Hospitality Marketing & Management, researchers conducted experimental surveys with more tha . . .
Companies may unintentionally hurt their sales by including the words "artificial intelligence" when describing their offerings that use the technology, according to a study led by Washington State University researchers.
In the study, published in the Journal of Hospitality Marketing & Management, researchers conducted experimental surveys with more tha . . .