Middle Grade Readers are Underperforming in the US Book Market, Circana Reports
July 25, 2024
July 25, 2024
CHICAGO, Illinois, July 25 -- Circana, a company that says it is a leading advisor on the complexity of consumer behavior, issued the following news release:
Children's print books sales in the U.S. have been softening since 2022, and while some of this decline can be attributed to a post-pandemic readjustment, research points to reading for fun being a concern. In fact, retail point-of-sale data shows that the middle grade readers segment is the biggest underperforming childre . . .
Children's print books sales in the U.S. have been softening since 2022, and while some of this decline can be attributed to a post-pandemic readjustment, research points to reading for fun being a concern. In fact, retail point-of-sale data shows that the middle grade readers segment is the biggest underperforming childre . . .