With Retail Media Experiencing Meteoric Growth, ANA Survey Finds Marketers Are Optimistic But Cautious
July 25, 2024
July 25, 2024
NEW YORK, July 25 (TNSres) -- The Association of National Advertisers issued the following news release on July 23, 2024:
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Lack of measurement standards across retail media networks ranks as marketers' No. 1 concern
ANA working with MRC to advance individual and cross-company measurement of RMNs
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The retail media space is healthy, with the number of platforms increasing, total spending growing dramatically, and double-dig . . .
* * *
Lack of measurement standards across retail media networks ranks as marketers' No. 1 concern
ANA working with MRC to advance individual and cross-company measurement of RMNs
* * *
The retail media space is healthy, with the number of platforms increasing, total spending growing dramatically, and double-dig . . .