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Fundraising: Higher Donation Returns When Asking for Units of Relief Supplies Rather Than Money
July 23, 2024
HEIDELBERG, Germany, July 23 (TNSres) -- Heidelberg University issued the following news release:

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Small changes in how potential donors are approached can have a big impact on donor behavior

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Small changes in how potential donors are approached can achieve significantly higher donation returns than the classic tactic of asking for monetary donations. This is the conclusion of an online study conducted by behavioral economists from th . . .

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