Business Outcomes Are Now the Top Buyer KPI, According to Part Two of the IAB Digital Video Ad Spend and Strategy Report
July 17, 2024
July 17, 2024
NEW YORK, July 17 (TNSres) -- The Interactive Advertising Bureau issued the following news:
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Nine in Ten Buyers Are Embracing Alternative Measurement Currencies; Three-Quarters of CTV Buying Is Now Programmatic
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Today, IAB released the second half of its "2024 IAB Digital Video Ad Spend & Strategy Report," revealing insights into the buy-side's selection criteria for investing in digital video channels, platforms, and me . . .
* * *
Nine in Ten Buyers Are Embracing Alternative Measurement Currencies; Three-Quarters of CTV Buying Is Now Programmatic
* * *
Today, IAB released the second half of its "2024 IAB Digital Video Ad Spend & Strategy Report," revealing insights into the buy-side's selection criteria for investing in digital video channels, platforms, and me . . .