Journal of Product & Brand Management Issues Research Articles in Vol. 33, Issue 3
July 11, 2024
July 11, 2024
BINGLEY, England, July 11 -- The Journal of Product and Brand Management, a journal that says it advances the theoretical and managerial knowledge of products and brands, published research articles on the following topics in its Vol. 33, Issue 3 edition:
* Online brand community engagement and brand evangelism: the role of age, gender and membership number
* Commitment to and connection with green brands: perspectives of consumer social responsibility and terror manage . . .
* Online brand community engagement and brand evangelism: the role of age, gender and membership number
* Commitment to and connection with green brands: perspectives of consumer social responsibility and terror manage . . .