New Paradigm in Volunteering - And How Organizations Can Adapt to 'Neither-Growing-Nor-Fading' Brand Relationships
July 10, 2024
July 10, 2024
CHICAGO, Illinois, July 10 (TNSres) -- The Journal of Marketing, a part of the American Marketing Association, issued the following news release:
Researchers from Emlyon Business School and HEC Montreal published a new Journal of Marketing study that examines the new breed of volunteers who often show a weaker sense of affiliation with organizations and how best to engage them for mutual benefit.
The study, forthcoming in the Journal of Marketing, is titled "Managi . . .
Researchers from Emlyon Business School and HEC Montreal published a new Journal of Marketing study that examines the new breed of volunteers who often show a weaker sense of affiliation with organizations and how best to engage them for mutual benefit.
The study, forthcoming in the Journal of Marketing, is titled "Managi . . .