International Journal of Bank Marketing Issues Research Articles in Vol. 42, Issue 5
July 06, 2024
July 06, 2024
LEEDS, England, July 6 -- The International Journal of Bank Marketing, a peer-reviewed journal that says it provides the venue for the dissemination of research on marketing issues related to a range of financial services providers, from banks and insurers to financial advisors and credit providers, published research articles on the following topics in its Vol. 42, Issue 5 edition:
* Promoting fintech: driving developing country consumers' mobile wallet use through gamificatio . . .
* Promoting fintech: driving developing country consumers' mobile wallet use through gamificatio . . .