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Hearst Communications: Eugene 'Gene' McDonald, Co-Founder and President of Black Book, Dies at 96
July 04, 2024
NEW YORK, July 4 -- Hearst Communications Inc. issued the following news release:

Eugene "Gene" McDonald, co-founder and former president of National Auto Research (NAR), known widely as Black Book, died on July 1 at his home. He was 96.

McDonald co-founded Black Book in 1955 with a vision to create a practical tool for car buyers, and his innovative work ensured that the book of wholesale auction values would fit concisely into a shirt pocket. Hearst acquired . . .

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