When is a Company Choosing Short-Term Gain Over Long-Term Health? A New Study Suggests a Prediction Tool
June 26, 2024
June 26, 2024
CHICAGO, Illinois, June 26 (TNSres) -- The Journal of Marketing, a part of the American Marketing Association, issued the following news release:
Researchers from University of Notre Dame and University of Wisconsin-Madison published a new Journal of Marketing study that proposes a tool to predict myopic decision making in firms and avoid its long-term damage.
The study, forthcoming in the Journal of Marketing, is titled "Can Words Speak Louder than Actions? Using . . .
Researchers from University of Notre Dame and University of Wisconsin-Madison published a new Journal of Marketing study that proposes a tool to predict myopic decision making in firms and avoid its long-term damage.
The study, forthcoming in the Journal of Marketing, is titled "Can Words Speak Louder than Actions? Using . . .