Crafting Connections: Dr S M A Moin's New Book 'Storytelling in Marketing and Brand Communications' Redefines How Brands Engage With Consumers
June 20, 2024
June 20, 2024
LONDON, England, June 20 (TNSres) -- Queen Mary University of London issued the following news:
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In an era where storytelling has redefined marketing from a brand monologue to brand-consumer dialogues, conversations, and co-creation, Dr S M A Moin's latest book, 'Storytelling in Marketing and Brand Communications' emerges as a guiding light for marketers navigating the dynamic landscape of modern brand communications.
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Drawing on inte . . .
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In an era where storytelling has redefined marketing from a brand monologue to brand-consumer dialogues, conversations, and co-creation, Dr S M A Moin's latest book, 'Storytelling in Marketing and Brand Communications' emerges as a guiding light for marketers navigating the dynamic landscape of modern brand communications.
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Drawing on inte . . .