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First Advertising Campaign in San Francisco Market Inspired Nearly 20,000 Trips to New Mexico
June 18, 2024
SANTA FE, New Mexico, June 18 (TNSres) -- The New Mexico Department of Tourism issued the following news release:

According to an advertising effectiveness study commissioned by the New Mexico Tourism Department (NMTD), the first New Mexico True advertising campaign in the San Francisco market influenced 19,700 trips to New Mexico and generated an estimated $34.3 million in visitor spending.

The report also estimated that the average spending per trip to New Mexico from . . .

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