Novice consumers more likely to purchase wine with sweetness scales on labels
June 17, 2024
June 17, 2024
UNIVERSITY PARK, Pennsylvania, June 17 -- Pennsylvania State University issued the following news:
Rather than a text description, using a visual sweetness scale with an arrow pointing to a specific sweetness level on wine labels may increase purchase intent among novice wine consumers, according to a new study from researchers in the Penn State School of Hospitality Management.
Even though purchase intent increased, the researchers also found those same novice consumer . . .
Rather than a text description, using a visual sweetness scale with an arrow pointing to a specific sweetness level on wine labels may increase purchase intent among novice wine consumers, according to a new study from researchers in the Penn State School of Hospitality Management.
Even though purchase intent increased, the researchers also found those same novice consumer . . .