Nielsen Selects LiveRamp to Connect Advanced Audiences for Big Data and Cross-Platform Measurement and Planning in Nielsen Ecosystem
June 14, 2024
June 14, 2024
NEW YORK, June 14 -- Nielsen Co., an information, data and measurement company, issued the following news on June 13, 2024:
Nielsen, a global leader in audience measurement, data and analytics, today announced that LiveRamp, a leading global data collaboration platform, is now interoperable with Nielsen to power Big Data + Panel advanced audience planning and measurement in Nielsen ONE.
The deal seamlessly connects first and third-party data sources to Nielsen via Live . . .
Nielsen, a global leader in audience measurement, data and analytics, today announced that LiveRamp, a leading global data collaboration platform, is now interoperable with Nielsen to power Big Data + Panel advanced audience planning and measurement in Nielsen ONE.
The deal seamlessly connects first and third-party data sources to Nielsen via Live . . .