Anzu Partners With Comscore's Flagship Cross-Platform Solution for Incremental Audience Measurement of Intrinsic In-Game Ad Campaigns
June 12, 2024
June 12, 2024
RESTON, Virginia, June 12 -- Comscore, a partner for planning, transacting and evaluating media across platforms, issued the following news release on June 11, 2024:
Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced an expansion of its partnership with Anzu for the most advanced intrinsic in-game advertising platform to measure in-game advertising campaigns using Comscore Campaign Ratings (CCR), Comscore's fl . . .
Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced an expansion of its partnership with Anzu for the most advanced intrinsic in-game advertising platform to measure in-game advertising campaigns using Comscore Campaign Ratings (CCR), Comscore's fl . . .